You Schmooze, You Win

Million Dollar MondayOver the past 18 years, I have been the office manager for up to a dozen entrepreneurs at a time. I work with their employees; I see their spending habits and work habits and social habits. But I’m also objective. I’m not entrenched in the day-to-day chaos of their business, so I am able to view things clearly. I am the ultimate insider/outsider and I see it all. Million Dollar Monday is my attempt to analyze what my most successful clients (over a million dollars in sales per year) have had in common.

The Schmoozer

Every one of my million dollar clients is/was a salesperson. I don’t mean they are salesy in that annoying used-car salesman type of way. They are relationship builders, or what I affectionately call “Schmoozers.” They talk on the phone; they go to events; they take people out to lunch; they stop by for a visit: In their every waking moment (it seems to me), they are connecting with someone.

What they DON’T  EVER do, is they don’t produce the product or service that they are selling. That’s the only way they have the time for all of this schmoozing. (I need to work on this one BIG TIME.) They can be away from the office/job site because their team is doing the actual work.

So there’s our first hurdle: If you’re a business of one, like I am, you will likely not hit a million dollars in yearly sales without help. The problem is, it’s scary to get into payroll and employees and TAXES. That’s why my Office Manager For Rent  business makes sense to a lot of entrepreneurs. They have me work on an as-needed basis, and at the end of the year they give me a 1099 (actually, most times, I give myself the 1099.) No payroll service needed.

Lots of freelancers are available on a 1099 basis – especially now, when unemployment levels are high. You can hire graphic designers, house painters, blog writers; I bet that any kind of help you need is out there on a temporary/as needed basis. It might not be what you are ready to do right now, but it should be on your business bucket list. If you want to make a million dollars in sales next year, you need to get some help. A small business grows best if its owner is out there selling its services.

 

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