As the Office Manager for Rent, I usually spend a couple of days a month in each of my clients’ offices. This gives me a good feel for their business and their lifestyle, but I’m not entrenched in the day-to-day grind. I see enough to evaluate their practices, and yet I still have the clarity of an outsider. Million Dollar Monday is my attempt to analyze what my most successful clients (over a million dollars in sales per year) have had in common.
Along with being the main face of their business, every one of my million dollar clients is/was very fit. As busy as they are, they take time to care for themselves. They exercise; they eat well (lots of fruit and almonds and slimy green drinks). Does this have anything to do with their success as entrepreneurs? I believe that it does.
Athletes know how to push themselves. If they go out for a 5 mile run, they know that at some point they will likely think about quitting. Maybe it’s too hot or their iPod stops working or they just start thinking about all the other stuff they should be doing. But they keep running. They made a commitment to do a hard job and they follow through. That’s what athletes do. That’s also what successful business people do. They don’t quit.
Also, when you care for yourself, it shows. You move easily; you have energy; you’re not bogged down by aches and pains and inertia. Fit people tend to have a confidence in themselves and their abilities. They make the hard choices every day. (Do I go to the gym or do I go to Pizza Hut?) And when you do the hard thing every day, you feel good about yourself. It sounds subtle as I am trying to describe it , but I think it’s significant.
People want to respect the people they work with. If you are a business owner who is fit and confident, that’s going to be an asset. If you look like you have your life and habits under control, people will be more likely to trust that your business is also under control. My most successful clients ARE in control: of their habits and their businesses and their lives.
Over the past 18 years, I have been the office manager for up to a dozen entrepreneurs at a time. I work with their employees; I see their spending habits and work habits and social habits. But I’m also objective. I’m not entrenched in the day-to-day chaos of their business, so I am able to view things clearly. I am the ultimate insider/outsider and I see it all. Million Dollar Monday is my attempt to analyze what my most successful clients (over a million dollars in sales per year) have had in common.
Every one of my million dollar clients is/was a salesperson. I don’t mean they are salesy in that annoying used-car salesman type of way. They are relationship builders, or what I affectionately call “Schmoozers.” They talk on the phone; they go to events; they take people out to lunch; they stop by for a visit: In their every waking moment (it seems to me), they are connecting with someone.
What they DON’T EVER do, is they don’t produce the product or service that they are selling. That’s the only way they have the time for all of this schmoozing. (I need to work on this one BIG TIME.) They can be away from the office/job site because their team is doing the actual work.
So there’s our first hurdle: If you’re a business of one, like I am, you will likely not hit a million dollars in yearly sales without help. The problem is, it’s scary to get into payroll and employees and TAXES. That’s why my Office Manager For Rent business makes sense to a lot of entrepreneurs. They have me work on an as-needed basis, and at the end of the year they give me a 1099 (actually, most times, I give myself the 1099.) No payroll service needed.
Lots of freelancers are available on a 1099 basis – especially now, when unemployment levels are high. You can hire graphic designers, house painters, blog writers; I bet that any kind of help you need is out there on a temporary/as needed basis. It might not be what you are ready to do right now, but it should be on your business bucket list. If you want to make a million dollars in sales next year, you need to get some help. A small business grows best if its owner is out there selling its services.
So here’s my take on the whole “under promise, over deliver” axiom: If I order something and they tell me to expect it in two weeks, but I get it in a week, I am thrilled. (They under promised and over delivered.) If they tell me to expect it in three days, but I get it in a week, I am angry. (They OVER promised and UNDER delivered.) Either way, I got it in a week. It’s just a matter of my expectations.
The baker who throws a 13th roll into your bag knows all about over delivering. So does the etsy artist who sends your new earrings wrapped in adorable packaging. They make you feel good by giving you a little something extra. And when it’s time for you to buy rolls or earrings again, you’ll likely reward them with another order.
When you are negotiating a deal with a client, be very sure you can keep your promises, no matter what calamities may arise. Often, the best way to do this is to give yourself a little wiggle room with the timing. And whether it’s about delivery, quantity, quality, presentation, or sparkling customer service; try to think of some ways to offer a little extra value to your customers. They will thank you with loyalty.