As The Office Manager For Rent, I’ve worked with a lot of different people over the past 18 years. Million Dollar Monday is my attempt to analyze what my most successful clients (over a million dollars in sales per year) have had in common.
My most successful clients have been passionate about their businesses, but not in any way I would have guessed. For example: a landscape designer I used to work for didn’t ride with his crews every day to tell them where to place the plants. Nor did he look over the shoulder of the guy he hired to help design the new school campus. He didn’t even have much input into the graphics of the car wraps he put on his fleet. His passion wasn’t focused on what I would consider the fun parts of his business. Nor was he very focused on his company’s actual service. (He hired people to take care of that.) His passion and his time were devoted to the BUSINESS of his business.
He got excited about new opportunities and trends in his field. He knew exactly how many clients he had at any given time and how much he’d likely net for the month. He’d drive around to see which churches and businesses were paying outside landscapers. Then he’d run home and write-up a proposal to try to grab that work. He loved to talk to anyone who owned a business of ANY kind. And he read more books about marketing than he did about pruning roses. His focus wasn’t on the current details of his daily business; he looked ahead to what his business could be. He had a vision for his company and his vision was what inspired his passion. (And his vision worked: He got so big he no longer needed to rent an office manager; he hired one full-time.)
Passion and enthusiasm are not enough on their own. As a business owner, you have to be sure that your passion is directed in a way that will grow your company. If my landscape designer had focused his enthusiasm on deciding where every plant was to be placed, he’d have no time to grow his business. He would also likely annoy all of his workers with his butt-insky ways.
Here’s what I believe: That landscape designer could have been successful running any business. It wasn’t the particular industry he was in that inspired him. He was inspired by possibilities and challenges and the vision of a successful future.
I am an amateur gardener: just how much of an amateur will soon be clear. My organic vegetable plot, fortified only by kitchen compost, grows whatever fruits and vegetables reseed themselves. This year I have slicing tomatoes, grape tomatoes, plum tomatoes: all in colors from yellow to red. But the best surprise was this watermelon vine. By early July it had this 6 inch fruit and I was psyched. EVERYONE in my house likes watermelon.
Tiners thinks pumpkins in August are stupid.
I let it take over. It climbed over my precious tomatoes and stunted my peppers with its shade. By the time I realized it was a pumpkin vine, it was too late. It’s mid August and I’m harvesting jack-o-lantern pumpkins at an alarming rate.
What does this have to do with your business? As an entrepreneur, you need to tend to your workers better than I tended my garden. You need to pay attention to the dynamics of your staff. If one employee gets disgruntled or insecure, discontent can fester faster than it took a pumpkin vine to strangle my garden. Pay attention to your employees’ interrelations and be prepared to step in. Nip it in the bud, as they say.
- When your employees interact, they should talk in a respectful manner, be willing to listen to differing opinions, and be tactfully honest.
- When things go wrong, your staff should focus on fixing the problem instead of hurrying to assign blame.
- Compliment your employees when you see them doing a good job. Ideally, they will pick up on your positive reinforcement and do the same with each other.
- Insecurity can wreak havoc on relationships. An insecure person will pick on others, often in the guise of “just messing around.”
- Negative people are exhausting. People who can’t shut up while you are trying to think are exhausting. Often they are the same person.
- A lazy worker in a group of hard workers will foster discontent.
Check in often with your employees. Focus on your goals for the team. Reinforce the good habits, and when you see employees who are fostering discontent, let them know. Likely they have no idea of the problems they cause. Like my pumpkin vine – they are just doing what they do.
Ice Dragon sculpted by Dawson List
I don’t have to look at a Profit and Loss statement to spot weakness in a business. All I have to do is listen. Any time I hear an employee shoot out a sharp exhale of breath, I know there’s a problem in that cave. That puff of air indicates frustration, and frustration is the fire-breathing killer of productivity.
Almost everyone wants to be productive. Your employees all WANT to do a good job and do it efficiently. They become frustrated when their efforts at productivity are thwarted. The problem is: most people don’t seem to see frustration as an indication that change is needed. Either they don’t realize how frustrated they are, or they know they’re frustrated but don’t think they can ask for a solution. . . I’m not really sure where the disconnect is. I have noticed that the source of irritation is often easily fixed. Some of the most common productivity-killers I have noticed are:
- a lame stapler – if you have to use a stapler 40 times a day and it jams every other time, that’s a lot of frustration and time lost. $20 fixes the problem.
- a bad mouse – if you see an employee slapping their mouse against the mouse pad in exasperation, tell them to order themselves a new mouse. They will love you forever.
- running out of ink – we all have printers and they all need ink. If you keep a constant back up supply of said ink, there is no problem. If you wait until the ink runs out and then have to have someone run to the store in the middle of the day because all operations have ceased due to the lack of a printer, frustration will ensue. Your employees can’t work without the proper supplies. Keep the supply cabinet filled with ink, paper, envelopes and stamps. It’s just good business sense.
- slow computers – I know – this one is a bit more complex than purchasing some ink. But slow computers are brutal to work with and something must be done. The good news is: some teenager you know can likely disable your cupcakes or add some rams or clean up your cache or some other thing that speeds everything up like magic.
These are just the things I have noticed lately. What drives you crazy at your job? Can you fix it?
Over the past 18 years, I have been the office manager for up to a dozen entrepreneurs at a time. I work with their employees; I see their spending habits and work habits and social habits. But I’m also objective. I’m not entrenched in the day-to-day chaos of their business, so I am able to view things clearly. I am the ultimate insider/outsider and I see it all. Million Dollar Monday is my attempt to analyze what my most successful clients (over a million dollars in sales per year) have had in common.
Every one of my million dollar clients is/was a salesperson. I don’t mean they are salesy in that annoying used-car salesman type of way. They are relationship builders, or what I affectionately call “Schmoozers.” They talk on the phone; they go to events; they take people out to lunch; they stop by for a visit: In their every waking moment (it seems to me), they are connecting with someone.
What they DON’T EVER do, is they don’t produce the product or service that they are selling. That’s the only way they have the time for all of this schmoozing. (I need to work on this one BIG TIME.) They can be away from the office/job site because their team is doing the actual work.
So there’s our first hurdle: If you’re a business of one, like I am, you will likely not hit a million dollars in yearly sales without help. The problem is, it’s scary to get into payroll and employees and TAXES. That’s why my Office Manager For Rent business makes sense to a lot of entrepreneurs. They have me work on an as-needed basis, and at the end of the year they give me a 1099 (actually, most times, I give myself the 1099.) No payroll service needed.
Lots of freelancers are available on a 1099 basis – especially now, when unemployment levels are high. You can hire graphic designers, house painters, blog writers; I bet that any kind of help you need is out there on a temporary/as needed basis. It might not be what you are ready to do right now, but it should be on your business bucket list. If you want to make a million dollars in sales next year, you need to get some help. A small business grows best if its owner is out there selling its services.